Developed in partnership with Kantar Media, the move will allow advertisers, agencies and broadcasters to analyse viewing across smartphones, tablets and PCs for the first time.
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The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
How ironic that the internet fundamentalists who used to predict the death of TV are the same people now proclaiming the future is video, writes ITV’s Kelly Williams
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
The case for full privatisation of Channel 4 has almost certainly been lost – so naturally it’s time for an even worse proposal…
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab’s Chris Dobson.
Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.