After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).
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Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
LG Electronics is to become the world’s first company to offer a curved screen TV – initially available in South Korea for a price of £8,725.
The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
Monday evening saw ITV venture into scary new territory as two fresh prime time sitcoms were released from the traps onto an unsuspecting audience.
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
Director of TV for BT Retail reveals the company’s plans for the coming year, including the delivery of fibre broadband for linear TV and why YouView is their sure-fire ‘strategic platform’ for the future.
Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC’s big guns of helium-light entertainment went head to head.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce – with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.