Jeremy Toeman, CEO of Dijit Media, has no idea what a Honey Boo Boo is, nor what the Amish Mafia is after – but his thoughts are very clear when it comes to predicting the buying behaviour of TV watchers.
More Tv articles
Wednesday evening saw an international friendly come along and disrupted the ebb and flow of familiar scheduling, forcing Corrie fans to stay up way past their bedtime.
Although we must applaud the Lebedevs for trying to preserve iconic media institutions, the move to provide London with its own TV channel boils down to a couple of basic questions: can ‘London Live’ come up with something on a limited budget that will attract an audience – and will advertisers support the new venture? By Raymond Snoddy.
In the wake of Liberty Global’s proposed acquisition of Virgin Media, the UK telecommunications company has released its latest financial results.
Telecoms group TalkTalk have released their third quarter results, revealing that their customer base has grown for the first time in three years.
The warm and welcoming Caribbean seas pulled in Tuesday’s biggest prime time audience into its current as Death in Paradise (BBC One, 9pm) offered some respite from the British winter.
The beginning of a fresh and shiny telly week brought us a cornucopia of history, drama and the usual nonsense in the 9pm slot.BBC Two debuted their new period drama (aren’t they all these days?) Dancing on the Edge, a tale of jazz and struggle set in London’s swinging 1930s. Chiwetel Ejiofor, probably the most… Continue reading TV Overnights: 2.6m get sloshed with Food & Drink’s return on BBC Two
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
With the weekend schedule looking a bit predictable recently, luckily there was some Six Nations action to balance out the usual array of period dramas, soapy arguing and celebrities diving and ice skating in discarded sci-fi costumes from the 70’s.
The licence, which can last for a period of up to 12 years, was awarded to ESTV Ltd – owned by the Evening Standard and Independent owners Alexander and Evgeny Lebedev – with the channel name ‘London Live’.