WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
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Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
ITV dominated Wednesday’s soapy proceedings and the day’s viewing in general. Emmerdale at 7pm on ITV saw unhinged factory worker Laurel step up her crusade of vigilance.
After a series of surprise beatings by its commercial rival, Tuesday night saw EastEnders (BBC One, 7:30pm) rally up its best scrapping face (just think of Kirsty’s perma-growl) and finally happy slapped Emmerdale (ITV, 7pm) into submission.
New research claims that the bypassing of traditional cable and satellite providers will further accelerate demands for more bandwidth and faster connectivity in North American households – fuelled primarily by the wider availability of connected TVs.
The addition of the Channel 5 player will mean that Freesat is currently the only satellite TV provider with all full player apps.
It’s been at least a couple of weeks now since something caught fire or exploded in Weatherfield, so last night’s stunt episode must have come to some relief for Coronation Street’s (ITV) itchy fans.
The NOW TV box gives users free access to apps such as BBC iPlayer, Demand 5 and Sky News, and channels including Sky Sports and Sky Movies.
Kantar Media has partnered with Twitter to develop a new suite of tools to support planning and analytics for the UK TV industry.