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Perhaps due to the weather, Thursday’s soaps were dealt a harsh blow by the God of popularity. The first episode of Emmerdale brought in a surprisingly small audience of 5.4 million viewers and – unusually for a double bill – the second visit to the Dales upped the ante with 5.5 million viewers and a 29% share.

Sky walk away with the some of the biggest stories of the opening weekend and will show 43 live Premier League matches by 1 December compared with BT’s 12.

Matches will be available for 53 countries across Europe and Latin America for free and streamed live via the ECB’s YouTube channel.

Last night’s midweek television saw the final five hopefuls of The Apprentice (BBC One, 9pm) face the ultimate challenge so far as they were tasked with not having some kind of mental breakdown on camera.

Liverpool versus Stoke City on August 17 will kick off the first of the matches to be shown on BT Sport, also including Spurs v Chelsea and Everton v Liverpool.

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

iPlayer was joined in the top 10 most highly ranked brands in terms of consumer perception by Samsung, the BBC and YouTube.

Last night’s top shelf TV brought a change of heart for brooding man-mountain Luther (BBC One, 9pm) as the haunted cop attempted to get his love on in the second episode of the third series.

The Ashes Event Centre will offer live ball-by-ball coverage and feature an integrated ‘Hawk-Eye’ app that gives viewers the opportunity to review every ball via a host of analysis tools.

In the final five minutes of the Wimbledon men’s final, 120,000 tweets were generated per minute, with the two week competition resulting in a 20% surge in Murray’s Twitter followers.