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Clubcard TV supported by targeted advertising based on users’ shopping habits, with Kellogg’s, J&J, Colgate and Danone all signed up.

Tuesday evening saw yet another character attempt to make a desperate escape from the miserable confines of the EastEnders (BBC One, 7:30pm) compound.  After a disastrous custody hearing, Lola fell in line with every other character to grace the streets of Albert Square and made a really bad decision.Realising that her child, Spawn of Ben,… Continue reading TV Overnights: Man United’s acrobatics display peaks at 10.6m on ITV

It’s just typical, isn’t it? You’ve just spent the last few weeks huddled around the TV with your family, hoping to enjoy an hour of drama dealing with the gritty details of a murdered child but to no avail.

There were few surprises on offer this weekend, with the usual suspects scooping up the biggest audiences. As Call the Midwife marches towards it’s final episode, new arrival Mayday hoped to take advantage of the period shows popularity.

There seems to be a lot of funny spells going around the eventful little village Emmerdale (ITV, 7pm) recently. A few days after Edna took a tumble, it was café worker Brenda’s turn to have a little sneaky nap. While driving in a van with a child.

Wednesday saw the launch of Food Glorious Food (ITV, 8pm), a new show inspired by creative insolvency which took the charming raw ingredients of The Great British Bake Off and forced it unwillingly through a commercial mincer.

Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.

Thinkbox has announced today that Leila Travis, currently Total Media’s Head of TV, is to join the organisation as its Head of Planning.

Tuesday evening brought a fresh bout of soap action as Emmerdale got things under way at 7pm. Last night’s entertainment revolved around little old lady Edna’s life hanging in the balance after a dramatic dizzy spell.

“Another significant step,” says incoming DG Tony Hall as Channel 4’s Anne Bulford is appointed as Managing Director, BBC Finance and Operation.