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From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

Is dynamic story optimisation going to become a thing? Are we all showrunners now?

With a new category on the use of AI in the Adwanted Media Research Awards, some of the 2026 judges share their thoughts on how the technology should be utilised.

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.

Analysis: The potential merger would likely result in a smaller streaming market and less content production. It would also consolidate powerful information ecosystems into fewer, Donald Trump-aligned hands.

MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading and when to stop spending.

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world.