More Uk And Us articles

Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.

A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.

Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.

Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.

Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.