In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

In brief: ITV’s free ad-funded streaming services recorded a 55% increase in streaming hours between 8 December 2022 and 7 January 2023 compared to the same time last year.

In brief: ITV’s interview with Prince Harry, Duke of Sussex, gained an average of 4.2 million viewers across ITV1 and the ITVX streaming platform

ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.

In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor. 

In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.

In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.

ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.

On the plus side, ITVX has been set a low bar for success, at least in terms of perception.