The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning. 

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.

In our march towards greater targeting and fragmentation, we’ve forgotten how to make famous ad campaigns. But this isn’t a plea for a return to the past.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Ahead of Connected TV World Summit, speakers share their thoughts.