Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
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Analysis: The broadcaster increased its share of linear channels by 5%.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
MediaSense’s Ryan Kangisser on how media agencies and advertisers can better work together.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
Hisense has been announced as the first smart TV brand that will offer Freely, the online-only version of free-to-air service Freeview, from next year.
Some of the world’s most influential decision makers across the TV ecosystem were on stage over two days — the best bits are listed in this helpful guide.
ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.