The average time per month that active users spent using TikTok’s app on Android was more than double that on YouTube.
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Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.
City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.
Other soft skills sought by CEOs include analytical thinking and agility — all skills that media professionals are familiar with.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
It has been a bumper year and the judges commented on the extremely high quality of the submissions.
The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.