In her new role Lonsdale will be responsible for developing smart audience solutions and introducing new products.
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GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events’ TV trip down-under.
The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
The private equity firm Epris has today confirmed the acquisition of Time Inc. UK, publisher of NME, TV Times and InSyle magazines.
Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.
Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
