Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.
More Adwanted Events articles
To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
Havas hosted the first Media Mind quiz night of 2026 which saw The Guardian come home as winners.
The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.
Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.
The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.