Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.
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| Maria Iu
Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.