A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
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Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
Nominations at Global Conference Network’s Conference & Events Awards include best team.
During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.
The Media Leader parent has gained the certification as part of its efforts to use business as a force for good.
Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.
| Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.
The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.