Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
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Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.