The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.
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With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.
To kick off our new series, JCDecaux’s Grand Prix award-winning leadership team of Chris Collins and Dallas Wiles answer our probing and quick-fire, Leading Questions.
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To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
For Audio in Focus week, Bauer Media Advertising MD Simon Kilby discusses why the growing consensus on trusted environments may create ample opportunities for audio.
Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic’s CEO.
Audio may be resilient, but successfully navigating the next phase of its challenges will be crucial for its future, says Radiocentre’s CEO.