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The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.

Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses. 

The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Findings of the survey will inform an updated action plan that helps businesses create a more inclusive workplace.

Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.