More Agencies articles

Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. 

One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.

Understanding human psychology and behaviour helps us find real insights. But this approach tends to be absent when it comes to the comms plan.

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.

Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.

Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.

A total of eight media owners presented their ideas to advertisers and agencies.