WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?
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Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
| Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
The US partnership covers TV, streaming, audio and cross-platform ad performance.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.