Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP’s EssenceMediacom after 34 years and “reinventing” herself at a very different agency.
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New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
Christian Juhl will take on the role of president, corporate development.
Analysis: Sandy Welsch’s appointment is significant for two reasons.
A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
| Maria Iu
The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.