WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
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Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.
Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
Blackett reflects on her life at WPP and what the future holds following her leaving party.
A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.