During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
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Excluding retentions, however, Hearts & Science reigned supreme.
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.
