More Wpp articles

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

Two years on from taking the top posts at Wavemaker, Kelly Parker and Katie Lee explain how dual leadership helps them do their best work.

Excluding retentions, however, Hearts & Science reigned supreme.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.