More Wpp articles

GroupM agencies will no longer operate as distinct business units with separate P&L statements.

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.

UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.