Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.
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The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.
Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.
| Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
The news brand has launched plans to make its entire organisation certified in carbon literacy.
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.
How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
| Maria Iu
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.