More Data Analysis articles

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings. 

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.

The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.

Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.