| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
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| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
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Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.
Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.