Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
More Data Analysis articles
| Maria Iu
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
BBC Radio 4’s morning show saw a notable jump in listening, while Global’s Capital Breakfast continued to capitalise on the popularity of new presenter Jordan North.
The BBC grew its share of listening for the first time in a year, even as both Global and Bauer posted year-on-year increases in weekly reach.
Total digital listening share hit a new record in Q3, thanks primarily to an increase of listening in DAB.
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
Rajar Q2 2024 analysis: The addition of North has provided the Global station’s breakfast programme with a double-digit boost in weekly reach.
Rajar Q2 2024 analysis: Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to new Rajar figures.