Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.
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How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
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TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
BBC Radio 4’s morning show saw a notable jump in listening, while Global’s Capital Breakfast continued to capitalise on the popularity of new presenter Jordan North.
The BBC grew its share of listening for the first time in a year, even as both Global and Bauer posted year-on-year increases in weekly reach.
Total digital listening share hit a new record in Q3, thanks primarily to an increase of listening in DAB.
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.