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Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
15-24-year-olds are overindexing on decades stations relative to their overall radio listening.
Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.
Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.
IAB Europe report also found that more partnerships are lasting longer than a year.
Report metrics include audience numbers, average minutes per person, profile percentage and index.