More Data Analysis articles

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.

2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.

BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.

Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

Effectiveness was also considered crucial by The Future 100 Club.

Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.