These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.
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Reach saw a 24% decline in page views last year and a double-digit drop in digital advertising revenue as a result, but the publisher says it has a clearer picture on its financial strategy.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.
BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
| Maria Iu
Effectiveness was also considered crucial by The Future 100 Club.
Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.
The BBC has taken some share of listening back from commercial radio, a small buck of a trend that has been happening for the previous three quarters.