BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
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Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
| Maria Iu
Effectiveness was also considered crucial by The Future 100 Club.
Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.
The BBC has taken some share of listening back from commercial radio, a small buck of a trend that has been happening for the previous three quarters.
Bauer’s Greatest Hits Radio has overtaken Global’s Capital in terms of weekly breakfast show listeners, according to the latest Rajar audience figures.
BBC stations retained the top three national station spots in terms of weekly reach during the breakfast timeslot despite quarterly and yearly drops.
Commercial radio registered record weekly reach and share of listening for a second consecutive quarter, according to the latest Rajar radio audience data.
Smart speaker listening grew quarter-on-quarter and year-on-year, now accounting for 14.4% of all listening, according to the latest Rajar audience data.