New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
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Rajar Q2 2024 analysis: The addition of North has provided the Global station’s breakfast programme with a double-digit boost in weekly reach.
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Rajar Q2 2024 analysis: Commercial radio has notably continued to increase its share of listening relative to the BBC, achieving a record share of 55%.
| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
The Media Leader compiles top takeaways from the latest Rajar quarterly radio audience figures.
Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.
Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.
Rajar Q1 2024 analysis: Ken Bruce’s mid-morning show on Bauer’s Greatest Hits Radio has reached 4.1m weekly listeners.