Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
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| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
Rajar Q2 2024 analysis: The addition of North has provided the Global station’s breakfast programme with a double-digit boost in weekly reach.
Rajar Q2 2024 analysis: Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to new Rajar figures.
Rajar Q2 2024 analysis: Commercial radio has notably continued to increase its share of listening relative to the BBC, achieving a record share of 55%.
| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
The Media Leader compiles top takeaways from the latest Rajar quarterly radio audience figures.
Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.