More Data Analysis articles

With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.

The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.

15-24-year-olds are overindexing on decades stations relative to their overall radio listening.

Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.

Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.

Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.

IAB Europe report also found that more partnerships are lasting longer than a year.

Report metrics include audience numbers, average minutes per person, profile percentage and index.

While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.