Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
More Data Analysis articles
The brief – The Media Leader’s daily round-up of media news.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
Global’s Heart Breakfast show saw a marginal 0.2% year on year growth despite a quarter-on quarter decline of 3.1%.
Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
Radiocentre’s annual event was jam-packed with insightful research and exciting guests.
Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.