Bauer’s Greatest Hits Radio has overtaken Global’s Capital in terms of weekly breakfast show listeners, according to the latest Rajar audience figures.
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BBC stations retained the top three national station spots in terms of weekly reach during the breakfast timeslot despite quarterly and yearly drops.
Commercial radio registered record weekly reach and share of listening for a second consecutive quarter, according to the latest Rajar radio audience data.
Smart speaker listening grew quarter-on-quarter and year-on-year, now accounting for 14.4% of all listening, according to the latest Rajar audience data.
Mediatel Connected’s head of research, Anne Tucker, takes a look at the consumer behaviour around password sharing and whether they’re keen to change to cheaper ad-funded versions of their subscription VOD services.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.