As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
More Data Analysis articles
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.
Bauer Media’s Heat was the only women’s weekly magazine to post print circulation growth in 2022, according to the latest consumer ABC data release.