The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
More Data Analysis articles
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.
Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
After three fairly steady months for newspaper circulation, February’s figures illustrate a more bleak picture of the market. Every title across all markets recorded both month-on-month and year-on-year declines.
PAMCo’s latest cross-platform audience figures for UK magazines show how many titles are growing their readership through cross-platform delivery.
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.