Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
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Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.
BBC Radio 2 is still the most listened-to breakfast show despite its audience shrinking three consecutive quarters.
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.
UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.
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