Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media – but will it be able to replicate that success? Whatever happens, at least we’ve learned that rather than ‘the Internet’ proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party – a rolling stone gathering digital moss.
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There are unavoidable failings of execution when it comes to mobile advertising – from bad links to bad optimisation – and in this ‘year of the mobile’, brands must think beyond the desktop past of digital advertising if they’re going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media’s Sam Pattison.
Greg Grimmer this month reports back on one of those crucial pieces of client liaison that doesn’t fall foul of the Bribery Act. Yes, the Media Jolly has survived the recession and remains an essential part of ‘The Business’. So how did he end up getting whiplash?
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
In the first part of a new four part special, News International’s Abba Newbery presents the findings of a ground-breaking new study from The Future Laboratory exploring future trends for news. In part one, Newbery looks at ‘Intuitive News’ and the impact of consumer ‘stuffocation’ in a relentless, 24/7 digital age…
The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…
Twitter is now emerging as the primary curator of – and gateway into – the internet, and will potentially supplant Facebook argues Richard Marks, Director of Research The Media.
Augmented reality has been hailed by many as a passing fad with no real beneficial use bar novelty value – but this is not the case says Chris Minas, MD and founder of Nimbletank. For publishers and brands it should spell a new era in creativity.
Decipher’s Nigel Walley is a massive Twitter fan and counts himself as a ‘super-user’. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial – but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them…