Claire Sanderson speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences.
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Reach’s sales and invention director tells The Media Leader what clients are excited about right now, what she would do if she had a year off work and which media company she would consolidate with or acquire given a choice.
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Despite the capital markets getting ‘tougher’, the UK’s major TV broadcasters are continuing to bet on an array of start-ups with media-for-equity deals.
The managing director of Bauer Media Advertising reveals his passion for cycling, coffee and mental health, along with his favourite ad of all-time.
Warner Bros. Discovery has over $53bn in debt. How big of an issue is it for the recently-merged company?
Hearst UK’s chief commercial officer reveals why TikTok has the best media salesperson she knows, and what one thing she would change about the industry.
Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.