Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
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David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…
Simon Andrews, founder of the full service mobile agency addictive!, on why we should all raise a glass to Apple’s iPhone…
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…
David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media…
Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5’s definition, partnerships are the antithesis to the old way of trading…
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…