Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
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The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
On Thursday, Stagwell hosted an inaugural “NewsFronts” upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its “swagger” back.