The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.
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Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.
High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.
The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more
Welcome to the Brief, The Media Leader’s round-up of media news.
‘Engagement, habit, community’: Publishers advised to seek ‘defensible’ strategies in new search era
A report by Enders Analysis warns of “structural assymetry” between platforms and publishers in the attention economy, but offers three engines for audience and commercial growth.
Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.
A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.
One customer of the channel creation software vendor will launch channels this quarter where programme scheduling is being performed by AI.
The national broadcasting service is using the Leyra streaming platform to reach smart TVs initially. The company wanted to minimise the cost of streaming.