Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
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Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.
Adwanted UK, The Media Leader’s parent company is delighted to announce that broadcaster and writer Adrian Chiles will be hosting the final of Media Mind 2025.
The robots are very much among us, and PR has never mattered more.
At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.
At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.
Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.
Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
In a first for the Newsworks Awards, the judging panel of agency and advertiser leaders unanimously agreed to award a prize recognising one entry’s uniqueness, bravery and wider relevance to the media industry
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.