AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.
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Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.
Boots partnered with AudienceProject to gain clearer cross-media reach measurement, enabling a 15–20% budget shift based on evidence-backed insights.
Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.
Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.
In 2025, OOH grew 2.3% year-on-year in the UK, and LHF restrictions suggest food brands might be increasingly turning to the channel for advertising
Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.
The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.
Welcome to The Brief, The Media Leader’s round-up of media news.
The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.