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“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.

Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.

More positively, the latest IPA Agency Census found that the number of women in the C-suite and the proportion of non-white employees both saw an increase, while staff turnover fell.

Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.