Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.
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The Department for Health and Social Care (DHSC) has launched a new consultation on applying the Nutrient Profiling Model (NPM) to advertising for less-healthy food and drink products.
At Advertising Week Europe in London Wednesday, Meta’s head of creative strategy for the Nordics, Rich Kivell, warned that brands are treating WhatsApp as a “utility pipe” rather than “a canvas for expression”.
The Association of Commercial Television and Video on Demand Services in Europe wants the EC to acknowledge the growing power of CTV OS and virtual assistant providers.
The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.
The French broadcaster is determined that its TF1+ streaming platform will have the scale to compete with Netflix and Disney+. It wants to be the go-to digital destination for French speakers in Europe and Africa.
Bitmovin’s Jacob Arends argues that foundational models will improve faster than legacy domain-specific models designed for narrow TV-related applications. His company is showcasing its own AI-powered solutions at NAB.
Welcome to the Brief, The Media Leader’s round-up of media news.
For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.