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Welcome to the Brief, The Media Leader’s round-up of media news.
Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
Welcome to the Brief, The Media Leader’s round-up of media news.
Several experts in TV joined The Media Leader Studios to discuss how AI age will continue to reshape the industry.
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.
Welcome to the Brief, The Media Leader’s round-up of media news.
Allwyn’s global media director will leave the multi-national lottery operator in March for new role.
