According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
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The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
In a defining moment for news, integrity is an advantage worth celebrating.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis by agency intelligence providers Agency by Agency has shown women occupy 57% of the lowest-paid roles highlighting entrenched barriers to progress and equality.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.
Welcome to the Brief, The Media Leader’s round-up of media news.
Radiocentre has announced commercial radio ad revenue hit £747m in 2025 surpassing the previous record of £740m in 2022.
Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.
Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.