More Industry News articles

Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.

As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.  

The Creative Industries Sector Plan outlined how the UK wants to become a leader in the “createch” space by more than doubling targeted investment and making it easier for PSBs to collaborate.

Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.

AdLondonCalling is returning with a music quiz at the Electric Ballroom.

Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.

One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.

Radio Ready includes Bauer, BBC and Global.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.