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Broadcasters are looking to challenge tech platforms by measuring outcomes.

Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

Spend in OOH is growing strongly as the sector sells a compelling story to advertisers.

The Media Leader looks back on the most popular Strategy Leaders opinion pieces from the brightest minds in our industry.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.

Commercial radio has been performing strongly, but it has hit back at two major BBC developments.