Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
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Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.
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The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.
Live coverage from The Media Leader team from the Future of Brands 2026
Welcome to the Brief, The Media Leader’s round-up of media news.
This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?
Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.
Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it. The Media Leader talked to him ahead of his session to find out more.
Welcome to the Brief, The Media Leader’s round-up of media news.