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Welcome to the Brief, The Media Leader’s round-up of media news.

Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.

Top commercial breakfast programme Heart Breakfast with Jamie and Amanda (Global) grew its weekly reach by 5% year-on-year and saw a 5% quarter-on-quarter increase from Q3 2025, according to the latest Rajar figures. 

Commercial radio has retained its audience in Q4, according to the latest Rajar figures. This quarter also saw records in online listening and audiences tuning into commercial radio for longer. 

The rebrand signals the media giant’s strategy to accelerate innovative and data-led OOH infrastructure in the UK and Europe.

UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings. 

Welcome to the Brief, The Media Leader’s round-up of media news.

The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

Welcome to the Brief, The Media Leader’s round-up of media news.