The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
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Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.
At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?
Catch up on the key discussion points from the The Future of TV Advertising Canada conference in this podcast episode.
The Daily Mail has launched two dedicated social publishers that it hopes will “shape the future of news and entertainment for young people around the world”.
| Tim Lumb
A new Playout report highlights how the platform is integrated into the OOH sector and the role it plays in delivering quality data.
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
It follows a successful pilot with the TV JIC last year. The new survey data won’t be fully integrated until 2027.