More Industry News articles

A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report. 

The awards celebrate advertising campaigns that have featured across Guardian channels.

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.

The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.

AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.

The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.

Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.

Longhurst has run his own consultancy advising media owners and brands on content strategy.