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Analysis: The streaming platform’s second upfront season brought many questions still.

GroupM had forecast the $1tn mark to be reached in 2025.

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.

Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.

Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza