Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
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The Media Leader introduces the quarter-finalists of the return of Media Mind.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.
The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.
At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?