More Industry News articles

The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.

Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.

Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.

Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.

The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.