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MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.

OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.

An Adalytics report last week found a number of brands inadvertently ran advertising against child sexual abuse material. Third-party brand-safety verification tools may be less useful than simple inclusion lists, according to experts.

Halifax turned to the entertainment publisher to help “demystify” the mortgage process through a social video partnership.

Report offers 10 principles for businesses as well as case studies from companies that have received the People First Promise badge.

The agreement marks the end of a five-year joint venture, giving News UK sole ownership of the digital audio marketplace.

The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.

Meanwhile, total engagement with the mental health charity has doubled since 2019, in part due to increased emotional support needs and greater awareness of Nabs’ services.