The platform called Stagwell Search+ which aims to provide a solution to make the transition from traditional search engines to AI search experiences more seamless for brands.
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Welcome to the Brief, The Media Leader’s round-up of media news.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.
Welcome to the Brief, The Media Leader’s round-up of media news.
Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges.
Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
Welcome to the Brief, The Media Leader’s round-up of media news.
Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.
This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.