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The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.

The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.

The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.

The US partnership covers TV, streaming, audio and cross-platform ad performance.

The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.

While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.

The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.

The 11th edition of the awards will be open for entries on 1 September.