MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.
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At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government’s stance on AI and less healthy food restrictions.
Work will run on The Standard, Outernet, OOH and social.
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Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.
Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.