The brief – The Media Leader’s daily round-up of media news.
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David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
The brief – The Media Leader’s daily round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.