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Welcome to The Brief, The Media Leader’s round-up of media news.

At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.

Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.

Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.

Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.

The Media Leader invited members of our Future 100 Club to a post-event virtual roundtable to reflect on the conference’s key themes and discussions.

The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.

Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.

FreeWheel’s Laurence d’Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.

AI agents will restore control to advertisers and publishers through programmatic CTV by boosting content transparency. Converge’s CEO Ian Maxwell believes it will open the door to more long-tail advertisers.