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The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.

The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.

The move will expand the addressable market for the free-to-air service.

As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.

The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.

The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.

The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.

The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.

The US partnership covers TV, streaming, audio and cross-platform ad performance.

The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.