New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
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The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
While 19 have been awarded for the first time, 12 have earned it each of the three times it has been awarded.
| Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.
Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.
ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.