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Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.
The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.
Welcome to the Brief, The Media Leader’s round-up of media news.
Aura is billed as a proprietary audience access and content classification solution.
Media leaders answer three questions about how retail media has developed, whether small players can compete, and what comes next.
In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.
Welcome to the Brief, The Media Leader’s round-up of media news.
Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.