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As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.

Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.

Beeftink is retiring after 18 years at the agency trade body.

During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.

Exclusive: Louise Crosby, Owen Griffiths and Dan Petrie will replace Ben Walmsley, who moved to parent News UK in the summer.

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.

All Ears research found that less than a fifth of managers received any training in this area, while three-quarters have suffered mental wellness challenges themselves.

The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.

Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.

Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.