The media owner has donated £100k of DOOH space for the Designs4Change competition.
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The tie-up aims to improve audience targeting for media buyers by integrating Experian’s household consumer insights into FreeWheel’s tech stack.
Andy Carter will replace Bignell as CEO of PMX.
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The awards’ standard deadline is coming up on 29 August — get your entries in to avoid missing out.
The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.
As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.
