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Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.

Hearts & Science CEO Garrett O’Reilly joins Jack Benjamin to discuss the agency’s growth strategy and why he believes responsible marketing remains key to any future-facing organisation.

TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.

At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.

VCCP Media sought to take advantage of last-minute Christmas shoppers via radio and OOH activations in London alongside national display and social activity.

A new sustainability pillar has also been added to the framework.

A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report. 

The awards celebrate advertising campaigns that have featured across Guardian channels.

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.