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A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Over 500 vetted and quality-approved training courses for industry professionals are being made available in one place for the first time.

AA president explains why the training hub is so important to tackle talent retention.

The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.

TV spot is supported by OOH and social ads.

This year’s cohort will be announced on 23 September.

Early entry deadline is 9 October.

The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

The director of research and planning is leaving the TV marketing body after a decade.