Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD.
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Welcome to the Brief, The Media Leader’s round-up of media news.
The channel is becoming a core part of omnichannel planning, with it featuring in 34% of campaigns over the past 18 months according to research by VIOOH.
Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.
The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
The not-for-profit industry body that measures direct mail has released a new analysis in partnership with the Data and Marketing Association that proves the value of “Super Touchpoint planning”, a framework that aims to help media planners identify “the most valuable contact points” for their campaigns.
The initiative, founded in 2024, convened neurodivergent leaders this week to discuss how the media and advertising industries can benefit by being more inclusive of neurodivergence.
Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”
Welcome to the Brief, The Media Leader’s round-up of media news.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.